Aura is smart, simple online safety, powered by AI. As technology grows more complex and advanced, so do scams, cybercriminals, and fraudsters. It’s time to rethink how you keep your family’s information safe and secure online.

Aura provides all-in-one, proactive protection to help stop threats before they strike.

As VP of Creative I directed the company rebrand, managing an esteemed external branding agency in the development of future-proof brand principles and positioning. I oversaw the creation of all brand elements, consulting with product, marketing, and executive leadership.

Scope included wordmark, color palette, typography, illustration, iconography, design systems, brand guidelines, websites, and all supporting marketing assets.

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Role: VP of Creative
Client: Aura